Clients to-date and growing
Client growth year on year
Client globalisation efficiency
Trayak Consultancy (Private) Limited is a private limited liability company incorporated and based in Zimbabwe whose mission and vision are to drive business development, foster and facilitate key strategic business networks and collaboration within the AfrAsian markets. The company’s mission is: -
“To help all our clients and stakeholders in creating brands and businesses that can sustainably leverage on and maximumly utilise resources to best profit advantage in a socially sensitive and beneficial manner.”
Trayak Consultancy supports enterprises successfully in Africa, following our tried and tested process thoroughly, and giving our clients a clear and articulated pathway to achieve results.
Providing more than consultancy, we are the field expansion partner.
We start with a brand discovery to understand your business expansion goals.
We develop your bespoke strategy detailing all the activities that will need to be carried out to meet your goals.
As your local partner, we execute, monitor the progress against the plan to ensure deadlines and goals are met.
Africa is the fastest-growing region in the world.
The most significant barrier to doing business in Africa is perception. With a population of over 1 billion people, growing middle class and several development interventions to reduce poverty on the continent, there is no reason for companies to exclude the continent in their globalisation strategies.
Most progressed countries exist in Africa.
Of all reforms recorded globally were in Sub-Saharan Africa.
Trayak advises on various projects and investments into Agriculture in Africa. Presently, the company is working with a strategic partner on the establishment of a community based Agricultural initiative aimed at empowering rural communities in Zambia to pool resources together in a sheep rearing venture and sully mutton to a secured and guaranteed offtaker. The project is aimed at improving the livelihoods of rural communities while creating the much-needed employment for the youth.
Riding on Swetang’s experience within the hotel and hospitality sector, Trayak advises a number of clients within the hospitality industry. The bouquet of services starts from concept formulation through to inception, execution and commissioning. To date Trayak has helped a Safari entity in Uganda to set up, procure licensing and operationalise its business.
Trayak has and continues to deal with and assist quite a number of various services entities across different segments of the economy both in Africa and Asia. In India, Trayak worked with an ICT company that was going through liquidity issues and was on the verge of closure. Trayak helped secure funding for the client and undertook a restructuring exercise which saw the company turning its fortunes around. In South Africa, the company also advised a real estate entity and helped it increase its market share.
The company has successfully consulted and advised mining clients regarding ESG and sustainable mining and extraction best practices. In Zimbabwe, the company advised an entity hugely indebted to the tax authorities and helped it extricate itself from the taxman's noose. The company is also involved in market scouting and for mining produce as well as negotiation for finance facilities for its clients.
In its real estate client portfolio, Trayak boasts of more than 10 real estate clients across 6 countries and is currently negotiating for a property developer wishing to construct a shopping mall in Malawi.
Swetang Sinha
Swetang Sinha has vast experience working in diverse roles that have exposed him to different economic sectors thus giving him a competitive urge and unique packaging as a business leader. His experience spans across ICT, Hospitality, Mining, Trading, and the services sectors. This has placed him well for a consultancy role and he has stepped up to the occasion through the establishment of Trayak to consult for and help businesses build lasting and impactful brands in various economic spaces.
I believe in the significance of small steps. The little things we all must do while seeming insignificant, always are the much-needed building blocks required to build an edifice. So, never undermine the little needed today to create the big, desired tomorrow - Swetang Sinha
Having worked as a business development executive at Pearson Education, Swetang has horned his skill and art in the engineering of relevant business solutions for differing markets. Pearson is an international media company with interests in education and reputable imprints that feature Longman, and Merril Education, among others. He also had the privilege of serving as Global Brand Manager for a United States Multinational, Beckett Media.
Swetang hails from a family of great values and inspiration. His father, Dr. Sujit Sinha, is his principal source of human wisdom. He has remained his source of encouragement in trying times through life and has always believed that wealth lies in people, a principle Swetang has also learnt to value and treasure.
I have learnt to accept that pretty much every business is about people. Everyone in business is in the business of people and to ignore this reality is to self-sabotage. At Trayak, we help businesses learn people and align with people for sustainable mutual benefit - Swetang Sinha
A statement that has almost become a cliche is that opportunities are hidden in problems. What you do is informed by how you see. For Swetang, problems are the first sign of opportunity, and it is up to one to choose to see the problem or the opportunity. Swetang's business philosophy and value proposition to his clients lies in helping them see the opportunity within the problem and helping them create value out of it. To Swetang's dictates, this value creation has got to be anchored in social empowerment of communities, otherwise the business of promoting self-interest to the exclusion of people interest is no business at all.
Our approach is different. Our approach draws from the philosophy propounded by Sir Richard Branson in his seminal book, “Screw Business as usual.” There is immense opportunity to do business differently to empower communities - Swetang Sinha
According to Swetang, the days of defending shareholder interest to the exclusion of other key stakeholders like customers, and society at large are over for any serious and well-meaning business. Businesses have got to innovate around win-win solutions which while giving them profit also empowers their communities and society at large.
